archerwealth

  As a broker, few things are more frustrating than putting in hours of work for a client, only to have them suddenly stop responding to your messages and calls. This is known as stonewalling, and it’s a common problem for brokers in the lending industry. But why does it happen? And more importantly, how can you overcome it? One of the most common reasons clients stonewall brokers is that they are overwhelmed by too many options. It’s easy for clients to suffer from “analysis paralysis” when presented with too many lender options. To combat this, brokers should keep it simple and offer only two lender options for clients to choose from. By reducing the choices, clients are more likely to make a decision and move forward with the process. Another reason clients may stonewall brokers is that they don’t trust them. This can be due to a lack of knowledge or confidence on the broker’s part, especially when it comes to private lending deals. Brokers should make sure they fully under...